Write down your organisation’s vision and/or mission statement.
Our mission is to raise up the next generation of Christians in Asia by sharing the Father’s love with abandoned and vulnerable children.
Our vision is a world in which all children have an opportunity to be raised in a Christian home, by a mother and father, become a disciple of Jesus, and have access to education and essential medical care.
Write down your target audience that you identified in the last section.
Agape Asia serves two audiences. First is abandoned and at-risk children in Asia along with the single mothers, foster families, etc. caring for them. These are often in impoverished communities that are unreached or only recently reached with the Gospel.
Second is American Christians, most of whom are middle-aged to older, middle class to upper-middle class, and
have a desire to share God’s love with those who most need it around the world.
Write down how your target audience experiences the mission/vision of your organisation. What do they receive from your organisation?
I’ll focus on the donor audience.
They receive the chance to help change a single child’s life or transform an entire community. They receive regular updates about the children/communities as well as other clear ways to be involved in this mission like becoming a Champion, sending encouraging letters, praying in response to clear requests, and advocating through Home to Home & Dinners.
Write one concise statement starting with “You get…” followed by a summary of what your audience receives from your organisation.
You get the chance to help change a child’s life or transform an entire community through financial sponsorship, prayer, sending direct encouragement, etc.
Look at your statement and evaluate if your organisation offers your audience anything not included in that promise. Now evaluate if you can make that statement any more specific without excluding anything you offer. Refine your statement accordingly. You’ve got your promise statement!
We also offer some resources to educate and grow donors like videos, articles, etc. and we have plans to do more. Everything outside of financial sponsorship needs to be more clearly & concisely communicated. Maybe…
You can help chance a child’s life and transform an entire community by financially giving, learning more about this mission, praying, encouraging our friends in Asia, and helping others around you learn about this work.