What are your organisation’s overall goals that will help it reach its mission and grow its impact?

It is our conviction that strategic prayer and consistent praise is as critical to fulfilling our mission as is
executive leadership, accounting, investment management, and field due-diligence. It would never
occur to any of us not to pay for people’s time to apply their accounting, management, or financial
talents to implement the Foundation’s objectives. Similarly, we are not paying for prayer, per se. We
are paying for people’s time to use their God-given talent for intercession to further our mission. They
are to “invoke, thank, and praise the Lord” on behalf of the Foundation for every hour our office doors
are open.
Finally, we have also set aside a place for this intercession to occur. Of course, we believe that Prayer
can occur anywhere at any time. But Jesus Himself suggested “a closet” for prayer (Matt 6:6), and often
went away to mountains and “lonely places to pray”, to get away fromdistractions. To encourage and
implement the focused prayer described above, we believe a place was needed, free from the
distractions of texts, emails, and telephones.
At Maclellan, we are happy to apply our resources toward the people and a place to praise the praiseworthy. In so doing, we believe that we will be applying spiritual strategies that underpin our natural
efforts to participate in the advancement of Christ’s Kingdom.

Identify the KPIs that will be used to measure success against each goal.

It is our conviction that strategic prayer and consistent praise is as critical to fulfilling our mission as is
executive leadership, accounting, investment management, and field due-diligence. It would never
occur to any of us not to pay for people’s time to apply their accounting, management, or financial
talents to implement the Foundation’s objectives. Similarly, we are not paying for prayer, per se. We
are paying for people’s time to use their God-given talent for intercession to further our mission. They
are to “invoke, thank, and praise the Lord” on behalf of the Foundation for every hour our office doors
are open.
Finally, we have also set aside a place for this intercession to occur. Of course, we believe that Prayer
can occur anywhere at any time. But Jesus Himself suggested “a closet” for prayer (Matt 6:6), and often
went away to mountains and “lonely places to pray”, to get away fromdistractions. To encourage and
implement the focused prayer described above, we believe a place was needed, free from the
distractions of texts, emails, and telephones.
At Maclellan, we are happy to apply our resources toward the people and a place to praise the praiseworthy. In so doing, we believe that we will be applying spiritual strategies that underpin our natural
efforts to participate in the advancement of Christ’s Kingdom.

Identify 1-3 strategies that will be used to reach each goal.

It is our conviction that strategic prayer and consistent praise is as critical to fulfilling our mission as is
executive leadership, accounting, investment management, and field due-diligence. It would never
occur to any of us not to pay for people’s time to apply their accounting, management, or financial
talents to implement the Foundation’s objectives. Similarly, we are not paying for prayer, per se. We
are paying for people’s time to use their God-given talent for intercession to further our mission. They
are to “invoke, thank, and praise the Lord” on behalf of the Foundation for every hour our office doors
are open.
Finally, we have also set aside a place for this intercession to occur. Of course, we believe that Prayer
can occur anywhere at any time. But Jesus Himself suggested “a closet” for prayer (Matt 6:6), and often
went away to mountains and “lonely places to pray”, to get away fromdistractions. To encourage and
implement the focused prayer described above, we believe a place was needed, free from the
distractions of texts, emails, and telephones.
At Maclellan, we are happy to apply our resources toward the people and a place to praise the praiseworthy. In so doing, we believe that we will be applying spiritual strategies that underpin our natural
efforts to participate in the advancement of Christ’s Kingdom.

Based on these strategies, write down how your communications can help support them.

It is our conviction that strategic prayer and consistent praise is as critical to fulfilling our mission as is
executive leadership, accounting, investment management, and field due-diligence. It would never
occur to any of us not to pay for people’s time to apply their accounting, management, or financial
talents to implement the Foundation’s objectives. Similarly, we are not paying for prayer, per se. We
are paying for people’s time to use their God-given talent for intercession to further our mission. They
are to “invoke, thank, and praise the Lord” on behalf of the Foundation for every hour our office doors
are open.
Finally, we have also set aside a place for this intercession to occur. Of course, we believe that Prayer
can occur anywhere at any time. But Jesus Himself suggested “a closet” for prayer (Matt 6:6), and often
went away to mountains and “lonely places to pray”, to get away fromdistractions. To encourage and
implement the focused prayer described above, we believe a place was needed, free from the
distractions of texts, emails, and telephones.
At Maclellan, we are happy to apply our resources toward the people and a place to praise the praiseworthy. In so doing, we believe that we will be applying spiritual strategies that underpin our natural
efforts to participate in the advancement of Christ’s Kingdom.

Is your audience on social media? If so, which channels do you think they are most active on?

It is our conviction that strategic prayer and consistent praise is as critical to fulfilling our mission as is
executive leadership, accounting, investment management, and field due-diligence. It would never
occur to any of us not to pay for people’s time to apply their accounting, management, or financial
talents to implement the Foundation’s objectives. Similarly, we are not paying for prayer, per se. We
are paying for people’s time to use their God-given talent for intercession to further our mission. They
are to “invoke, thank, and praise the Lord” on behalf of the Foundation for every hour our office doors
are open.
Finally, we have also set aside a place for this intercession to occur. Of course, we believe that Prayer
can occur anywhere at any time. But Jesus Himself suggested “a closet” for prayer (Matt 6:6), and often
went away to mountains and “lonely places to pray”, to get away fromdistractions. To encourage and
implement the focused prayer described above, we believe a place was needed, free from the
distractions of texts, emails, and telephones.
At Maclellan, we are happy to apply our resources toward the people and a place to praise the praiseworthy. In so doing, we believe that we will be applying spiritual strategies that underpin our natural
efforts to participate in the advancement of Christ’s Kingdom.

What KPIs can you use to measure the success of your communications goals and tactics identified in question 4?

It is our conviction that strategic prayer and consistent praise is as critical to fulfilling our mission as is
executive leadership, accounting, investment management, and field due-diligence. It would never
occur to any of us not to pay for people’s time to apply their accounting, management, or financial
talents to implement the Foundation’s objectives. Similarly, we are not paying for prayer, per se. We
are paying for people’s time to use their God-given talent for intercession to further our mission. They
are to “invoke, thank, and praise the Lord” on behalf of the Foundation for every hour our office doors
are open.
Finally, we have also set aside a place for this intercession to occur. Of course, we believe that Prayer
can occur anywhere at any time. But Jesus Himself suggested “a closet” for prayer (Matt 6:6), and often
went away to mountains and “lonely places to pray”, to get away fromdistractions. To encourage and
implement the focused prayer described above, we believe a place was needed, free from the
distractions of texts, emails, and telephones.
At Maclellan, we are happy to apply our resources toward the people and a place to praise the praiseworthy. In so doing, we believe that we will be applying spiritual strategies that underpin our natural
efforts to participate in the advancement of Christ’s Kingdom.

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