Who is best positioned to wear the “storyteller’s hat” in your organisation? What skills or competencies would they need to possess to be well-suited to such a role?
In my organization, the ideal candidate to wear the “storyteller’s hat” would typically be someone with a deep understanding of the organization’s mission, values, and goals. They should possess strong communication skills, both written and verbal, to craft compelling narratives that resonate with different audiences. Creativity is essential for weaving together meaningful and engaging stories that connect emotionally with listeners or readers. Additionally, a storyteller should have a keen sense of empathy to understand the perspectives of various stakeholders and convey messages that inspire and unify the community
Suppose you were asked to write short description of the storytelling portfolio in your organisation. Give some thought to the work that would need to be done and outline a plan of action for the individual who will lead the collective storytelling effort.
Our organization’s storytelling portfolio plays a crucial role in defining our narrative, enhancing our brand identity, and engaging our community. This role focuses on selecting and shaping compelling stories that resonate with our stakeholders—employees and partners. Through the power of storytelling, we aim to authentically communicate our mission, values, and achievements, bridging the gap between our internal culture and external perception.
Plan of Action for the Storytelling Leader:
Understand Organizational Narrative: Begin by deeply understanding our organization’s history, values, goals, and successes. Conduct interviews with key figures to gather diverse insights and perspectives.
Identify Core Stories: Prioritize stories that capture the essence of who we are. These might include origin tales, customer testimonials, or stories showcasing our impact on communities.
Craft Compelling Narratives: Use creative writing skills to develop stories that resonate emotionally and intellectually with our various audiences. Ensure stories align with our overall messaging and strategic objectives.
Multichannel Distribution: Develop a strategy for sharing stories across platforms like our website, social media, newsletters, and internal communications. Adapt stories to fit each platform and audience for maximum effectiveness.
Measure Impact: Implement methods to gauge the impact of our storytelling efforts. Track engagement metrics, gather feedback, and adjust our storytelling strategies as needed.
Continuous Improvement: Stay informed about storytelling trends and best practices. Continuously refine our storytelling techniques and explore new formats to keep our content engaging and relevant