1. Who is the hero of your organisation’s story? Review recent communication sent out to your supporters (e.g. progress update, success story, etc). Who is positioned at the centre of the story?

In many situations I’ve seen, the organisation often positions itself as the hero.

2. Consider what it might look like to adopt the posture of a guide in your interactions with and communications to donors. What would you do differently as a guide?

Connect the impact to the donor

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