1. Who is the hero of your organisation’s story? Review recent communication sent out to your supporters (e.g. progress update, success story, etc). Who is positioned at the centre of the story?
The beneficiaries are the heroes. We’ve captured them succinctly in our annual report.
2. Consider what it might look like to adopt the posture of a guide in your interactions with and communications to donors. What would you do differently as a guide?
Talk about our clients and program impact in their lives