If someone looked at the homepage of your website, how would they describe your organisation in terms of who you are and what you do? Try to only use 1-2 sentences.
The would see us as a business with purpose who uses our profit to expand God’s kingdom. `we are corporate, but with heart.
If you were speaking to someone about your organisation for the first time, how would you describe it in 1-2 sentences?
Exactly as above. We are an investment company who uses our profits to expand God’s kingdom through partnership with kingdom-minded non-profit organisations.
What, if anything, would someone understand better about your organisation by talking to you versus just looking at one page of your website?
The heart behind all of what we do – our relational approach.
How confident are you right now that your organisation is communicating to the right audience?
Very confident
Explain why you answered the way you did to Question #4
Because we have done a deep dive into our target audience and how to communicate with them.