Telling stories is one of the most engaging and effective ways to communicate with others. It’s one thing to know this; it’s another thing to tell stories that move people. In this course, Julie Wilson explores the elements of great stories and shows you how to weave these components into your narratives for truly impactful storytelling.
There’s no denying the power of story when it comes to engaging with others. Lead by visionary strategist and communication specialist Julie Wilson, you will discover why your story matters and why your story is one of the most powerful tools you have for influencing others.
Being good stewards of our resources
Why, how, & when to assess the effectiveness of organisational identity & communications
How to communicate in a crowded world
What channels to use to communicate and how to use them effectively
Turn your strategy into great communication
How strategic identity affects communication and how to communicate differently to various stakeholders.
Crafting our non-profit’s brand: key lessons learnt
Building a Storybrand with Donald Miller and Andy Stanley
StoryBrand marketing 101
How Apple and Nike have branded your brain
What is branding?