If someone looked at the homepage of your website, how would they describe your organisation in terms of who you are and what you do? Try to only use 1-2 sentences.
This organization definitely does stuff with children in Asia and they want me to be a sponsor. There is some other scattered, unclear stuff going on.
If you were speaking to someone about your organisation for the first time, how would you describe it in 1-2 sentences?
We change children’s lives and transform communities with the Gospel in Asia.
What, if anything, would someone understand better about your organisation by talking to you versus just looking at one page of your website?
People would understand that we have a clear model that is more comprehensive and holistic than simply “caring for children.”
How confident are you right now that your organisation is communicating to the right audience?
Not very confident
Explain why you answered the way you did to Question #4
We’re mostly communicating to the audience that we’ve inherited from 5-10 years ago. We’re not clear about how to connect with new people.