What are your organisation’s overall goals that will help it reach its mission and grow its impact?
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Identify the KPIs that will be used to measure success against each goal.
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Identify 1-3 strategies that will be used to reach each goal.
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Based on these strategies, write down how your communications can help support them.
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Is your audience on social media? If so, which channels do you think they are most active on?
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What KPIs can you use to measure the success of your communications goals and tactics identified in question 4?
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