If someone looked at the homepage of your website, how would they describe your organisation in terms of who you are and what you do? Try to only use 1-2 sentences.
Welcoming
If you were speaking to someone about your organisation for the first time, how would you describe it in 1-2 sentences?
We help leaders run their organisations better.
What, if anything, would someone understand better about your organisation by talking to you versus just looking at one page of your website?
That we are passionate.
How confident are you right now that your organisation is communicating to the right audience?
Very confident
Explain why you answered the way you did to Question #4
Our organisation is built for a very specific audience, and we are communicating to them.