What adjectives would you use to describe your organisation? List as many as you can
Creative, adaptable, trustworthy, passionate, gospel-centred, fun, intergenerational, innovative
Does your organisation resemble a certain role in your audience’s life? If not, skip this question!
Is there Scripture that describes or guides the way you interact with those your organisation serves? If not, skip this question!
Matthew 28:19-20 – Therefore go and make disciples of all nations, baptising them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.
How do those you serve feel after interacting with your organisation?
Encouraged, cared for, empowered, inspired
Using the descriptions you’ve identified in questions 1-4, write a one-sentence statement about how your target audience experiences your organisation’s personality. Start with sentence with, “[Persona Name OR Target Audience] says [Organisation] is…”
Church leaders say TBT provides a innovative tool that can be used to reach the isolated with the gospel and bring the community together.