List all of the owned channels your organisation is using. Then, write a “D” next to the ones that are digital.
Flyers
Impact Reports – Blog – D
Facebook Page – D
Instagram Page – D
Twitter – D
YouTube – D
Speaking opportunities for Gem
Conference stands
List all of the paid channels your organisation is using. Write a “D” next to the ones that are digital.
None
List any earned channels your organisation is using. Write a “D” next to the ones that are digital. Note: Earned opportunities often come and go, so list any that your organisation has experienced in the past or hopes to experience in the future.
Funders recommendations – D
Social Media Shares – D
Award nominations
Using owned, earned, and paid media are useful for both of these goals, but your organisation may want to consider focusing more resources on owned channels if your goal is #2 and more resources on paid and earned channels if your goal is #1.
Goal #2 as we need to raise awareness of both what we do and why people need to do it.
Is your audience on social media? If so, which channels do you think they are most active on?
Probably FB and Insta
Apart from your website, emails, and printed mail, identify the top 3 owned channels you think would most benefit your audience based on the information from the other activities. What are 3 paid channels you might use reach to your audience?
Google Ads,
If we’re trying to reach church leaders Linked in may be helpful
Facebook/Inst ads
Are there any channels you identified in questions 1 & 2 that you think your organisation may be able to eliminate from its strategy?
We may be able to remove our YouTube, which although helpful isn’t something our audience will necessarily access
Take a moment to reflect on how the different channels your organisation uses may be able to support one another. List any ways you might be able to improve the integration of your channels.
We can link to our website in our socials. Share blog more widely.